To express is the drive, and when you want to give something presence, you have to consult nature.
And that is where design comes in.
If you think of brick for instance, you say to brick, 'What do you want, brick?'
And brick says to you, 'I like an arch.'
And you say to brick, 'Look arches are expensive and I can use a concrete lintel over you, what do you think of that brick?'
Brick says, 'I like an arch.'